Do film studios partner with gaming companies for movie tie ins?

The only verified information concerns the 2024 American‑Italian film "Challengers", directed by Luca Guadagnino and written by Justin Kuritzkes. The data describes the plot, cast, production timeline, and training for the tennis roles, but it contains no mention of any partnership with a gaming company or any commercial tie‑in strategy. Because the source offers no information on studio‑gaming collaborations, we cannot confirm such a practice from the provided evidence.