Do gaming companies produce films as a marketing strategy?

The Wikipedia entry for Microsoft Gaming focuses on its role as a video game and digital entertainment division, listing its development and publishing labels and its acquisition of Activision, Blizzard, and King. It describes the production of video game consoles, services, and the oversight of sales, but does not mention any film production activities. Consequently, based on the available source, there is no indication that Microsoft Gaming engages in film production for marketing or other purposes. Without additional evidence, we cannot assert that gaming companies produce films as a marketing strategy.