Which toy story characters are featured in disney merchandise?

Disney’s Toy Story merchandise line is built around the movies’ most iconic figures. In most collections—whether plush toys, action figures, or apparel—Woody, the loyal cowboy toy; Buzz Lightyear, the space ranger; Jessie, the energetic cowgirl; Rex, the nervous dinosaur; and Bullseye, Woody’s horse, appear most frequently. These characters are the primary faces of the brand because they are the most recognizable to fans of all ages. While the Toy Story universe contains a wide array of supporting characters—such as Mr. Potato Head, Slinky Dog, and the various villains from the sequels—merchandise tends to focus on the principal protagonists to maximize appeal and sales. Consequently, most Disney stores and online outlets feature these five characters prominently across a range of product types, from soft toys and figurines to seasonal apparel and home décor.