How does the owner of toy story protect its brand from counterfeit goods?

The available evidence includes a general description of counterfeit consumer goods, their prevalence, and economic impact, but it does not mention any specific measures taken by the owners of the Toy Story franchise. Therefore, there is no data in the supplied sources to detail the brand protection strategies employed by Toy Story’s owners. Without further information, we cannot describe specific actions such as trademark enforcement, licensing agreements, or anti-counterfeiting technologies that may be used. Any discussion beyond these facts would be speculative and not grounded in the evidence.