How does disney marketing influence merchandise packaging?

The Wikipedia article on merchandising explains that merchandising involves creating a physical presentation of products through displays that include specific pricing and placement, and that merchandisers decide which products to present to customers. It notes that cross‑merchandising related products or accessories can entice consumers to purchase additional items. However, the article does not mention Disney or any specific marketing strategies used by Disney to influence merchandise packaging. Therefore, based on the evidence supplied, no conclusions can be drawn about Disney’s role in shaping merchandise packaging.