How does disney license toy story toys for its stores?

Disney holds the rights to the Toy Story intellectual property, which it licenses to third‑party manufacturers. One well‑documented licensing partner is Lego, which produced a series of Lego Toy Story sets in 2009, 2010, 2011, 2019, and 2021 under the Disney·Pixar franchise. These licensed products are then distributed and sold through Disney retail outlets. The licensing arrangement gives the manufacturer the right to use the characters, branding, and design elements from the Toy Story films while ensuring that the products meet Disney’s quality and brand standards.