How did the release of frozen affect merchandise sales?

The available evidence comes from a Wikipedia article listing the highest-grossing films, which discusses general film revenue streams including theatrical exhibition, home video, television broadcast rights, and merchandising. While it acknowledges that merchandising is one of the revenue streams films generate income from, it does not provide any specific data, figures, or analysis regarding how the release of Frozen affected merchandise sales. The article focuses primarily on box-office performance as the main metric for assessing film success, noting that theatrical earnings are more readily available compared to sales figures for home video and broadcast rights. Without access to specific merchandise sales data for Frozen or comparative analysis of its merchandising performance relative to other films, no concrete conclusions can be drawn about the impact of its release on merchandise sales. The evidence simply confirms that merchandising exists as a revenue stream but offers no detailed information about Frozen's particular performance in this area.