Does disney use market research for toy pricing?

The provided evidence discusses the production of the film Toy Story by Pixar and its collaboration with Disney, focusing on the film’s creation, storyline, and key voice actors. It does not mention any processes or strategies Disney employs for setting toy prices, nor does it reference market research activities related to toy merchandising. Therefore, based purely on the verified information available, it cannot be confirmed that Disney engages in market research for toy pricing.